



MENNA
Purpose-driven co-founder of eJaby, a UAE Future 100 social enterprise focused on reducing food waste and promoting sustainability. With 12+ years at GSK as a regional executive, she combines corporate leadership with a passion for equity, innovation, and measurable environmental impact.
Digital Infrastructure &
Delivery Systems

MAX
Max is a Co-Founder of eJaby, a UAE Future 100-listed company recognized for innovation in food redistribution and sustainability. Max blends entrepreneurship with social impact, driving tech-based solutions that advance sustainable digital commerce across the UAE’s F&B ecosystem.
Supply Chain & Sustainability

IHAB KOTB
An accomplished IT and digital transformation expert with 25+ years of leadership across the UAE, Egypt, and the Gulf. Ihab has led major projects for Emaar, Four Seasons, and Crowne Plaza, bringing deep expertise in ERP, CRM, BI, and cybersecurity to drive innovation and digital excellence at TFC.
Director of IT & Digital
Transformation

MENNA
Purpose-driven co-founder of eJaby, a UAE Future 100 social enterprise focused on reducing food waste and promoting sustainability. With 12+ years at GSK as a regional executive, she combines corporate leadership with a passion for equity, innovation, and measurable environmental impact.
Digital Infrastructure &
Delivery Systems

MAX
Max is a Co-Founder of eJaby, a UAE Future 100-listed company recognized for innovation in food redistribution and sustainability. Max blends entrepreneurship with social impact, driving tech-based solutions that advance sustainable digital commerce across the UAE’s F&B ecosystem.
Supply Chain & Sustainability

IHAB KOTB
An accomplished IT and digital transformation expert with 25+ years of leadership across the UAE, Egypt, and the Gulf. Ihab has led major projects for Emaar, Four Seasons, and Crowne Plaza, bringing deep expertise in ERP, CRM, BI, and cybersecurity to drive innovation and digital excellence at TFC.
Director of IT & Digital
Transformation

EMAD
Emad is a veteran F&B leader with 25+ years of experience, Emad serves as VP of Operations & Development for Eagles Landing International Restaurants, where he has expanded global brands like Cinnabon, Red Lobster, and TGI Fridays across MENA. He’s known for scaling restaurant concepts and operational excellence.
Strategic Growth & Partnerships

EHAB
With over 30 years in F&B finance, Ehab is the CFO of Eagles Landing International Restaurants (MENA), overseeing major global brands such as KFC, Pizza Hut, and IHOP. His expertise in strategic growth and financial governance ensures sustainable expansion across The Food Connect’s ecosystem.
Investment & Finance Strategy

EMAD
Emad is a veteran F&B leader with 25+ years of experience, Emad serves as VP of Operations & Development for Eagles Landing International Restaurants, where he has expanded global brands like Cinnabon, Red Lobster, and TGI Fridays across MENA. He’s known for scaling restaurant concepts and operational excellence.
Strategic Growth & Partnerships

EHAB
With over 30 years in F&B finance, Ehab is the CFO of Eagles Landing International Restaurants (MENA), overseeing major global brands such as KFC, Pizza Hut, and IHOP. His expertise in strategic growth and financial governance ensures sustainable expansion across The Food Connect’s ecosystem.
Investment & Finance Strategy
